Riverdale actress Madelaine Petsch models beige bra and undies for Kim Kardashian’s fall SKIMS collection: ‘It’s a new era’
Riverdale actress Madelaine Petsch models beige bra and undies for Kim Kardashian’s fall SKIMS collection: ‘It’s a new era’
Madelaine Petsch was announced as the new face of Kim Kardashian’s SKIMS on Tuesday.
She made her debut in a black bra and undies that highlighted her toned figure. And soon after the 29-year-old was seen in a beige bra and top as well as pink items.
The star is representing SKIMS’ next era of Cotton’ according to a press release. ‘A new era,’ it was claimed.
‘When I wear SKIMS I feel sexy and comfortable,’ said Madelaine, who hails from Washington state.
Petsch is best known for her starring role as Cheryl Blossom in The CW’s Riverdale for seven seasons up until its finale in August 2023.
Along with being a star of one of the most popular teen dramas of the past decade, Madelaine has become a social media phenom in her own right, connecting with millions of next-gen followers.
New look: Madelaine Petsch was announced as the new face of Kim Kardashian ‘s SKIMS on Tuesday. She made her debut in a black bra and undies that highlighted her toned figure. And soon after the 29-year-old was seen in a beige bra and top
Kim picked her: The star is representing SKIMS’ next era of Cotton’ according to a press release. ‘When I wear SKIMS I feel sexy and comfortable,’ said Madelaine, who hails from Washington state
‘I had such a good time on set and felt really confident in my SKIMS, the Cotton Collection is the softest loungewear.’
This campaign introduces new styles to the brand’s most tagged collection ever, the Cotton Collection.
And it highlights how SKIMS continue to engage up-and-coming talent in order to connect with the next generation of consumers and serve as a reflection of pop culture.
The Cotton Collection – SKIMS’ most viral collection to date – has been updated with all-new color blocked details and the return of the fan-favorite pink colorway.
The collection features Cotton Jersey and Cotton Rib styles, thoughtfully designed as a modern take on classic cotton underwear.
Shot and directed by Stevie Dance, the campaign launches Tuesday, on Skims.com and across digital and social platforms.
The new cotton collection will drop on Thursday, September 7th at 9am PT.
Cry me a River(dale): Petsch is best known for her starring role as Cheryl Blossom in The CW’s Riverdale, a pop culture-disrupting series that resonated with teen viewers and Gen Z for seven seasons up until its finale in August 2023
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is the solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear.
It is also setting new standards by providing solutions for every body, the company has said.
From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry.
SKIMS sells directly through its website (SKIMS.com), as well as through select partnerships with retailers including Nordstrom, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, Holt Renfrew and David Jones.
