Gen Z’s queen bee: 22-year-old New Jersey native Alix Earle becomes a viral TikTok star

Alix Earle, 22, from New Jersey, is known for her stunning looks and relatable content that has Gen-Z users dying to replicate every move she makes

The New Jersey native is also in an on-again off-again relationship with Yankee Baseball player Tyler Wade

Her bombshell looks have gotten her far as she now boasts over 3.7 million followers and even has her own hashtags known as the #AlixEarleEffect

The University of Miami student, who happens to be in an on-and-off relationship with Yankees baseball player Tyler Wade, 28, has fans gushing over her beauty and relatable persona, causing every product she loves to become sold out within minutes.

Hailed as the internet’s ‘hot best friend’, Alix’s candid ‘get ready with me’ videos see her discussing a variety of hot-button topics, including her struggles with acne and anxiety – as well as her wild nights out in Miami, where she is currently studying.

Alix also rakes in serious cash from her content, making more than $70,000 per post, and with each post she makes Gen-Z become even more obsessed as they desperately try to achieve her killer body and get their hands on every product in her beauty routine.

And while the world knows Alix through a social-media lens, you can get to know all there is to know about Gen-Z’s queen bee – from her childhood to her love life – that has nearly everyone wrapped around her perfectly-painted finger.

A construction company heiress: How Alix’s childhood gave her a straight path to fame

The beauty comes from a long line of luxury.

Alix isn’t just raking it in with posts, she is also a construction company heiress.

Her dad, Thomas or TJ Earle, 49, owns a lucrative construction company that has been around for 54 years and are essentially responsible for the building of every property in New Jersey.

Alix is currently enrolled at the University of Miami’s Herbert Business School, but when she isn’t posting her next viral clip, she is an intern at her family’s company.

And the reason Alix is such a pro at being in the spotlight may be because she grew up in it.

Her father TJ – who serves as The Earle Companies CEO – made headlines back in 2008 following a high-profile breakup.

Reports the CEO was cheating on his then wife and Alix’s mom Alisa began to flood the internet.

And soon enough, news broke that TJ had been secretly seeing Ashley Dupre, who went on to rock the world of politics as it was revealed she was a sex worker at the Emperors Club VIP escort agency, which counted former New York governor Eliot Spitzer as a client, and eventually prompted him to resign from office.

Following TJ and Alisa’s split, Alix’s father married Ashley in 2013.

According to Ashley, she has three children and ‘two bonus babies,’ which seems to refer to Alix and her sister, Ashtin, whom are from TJ’s marriage with Alisa.

In addition to Ashtin, Alix’s siblings also include Izabel, Penelope, and Thomas James.

And the social media icon seems to already be teaching her siblings how to get the in with Gen-Z as she frequently includes young sister Penelope in her ‘get ready with me videos,’ and even allowed the youngster to do her makeup in one video, causing every fan to wish they were apart of the tightknit – and ever so wealthy – family.

The social media mogul’s rise to stardom

Alix began her social media climb just about four months ago, and before that she was just your average college student who posted videos getting ready for her third bar crawl of the night to look back on while hungover the next morning.

And while any other 22-year-old’s social media features multiple Get Ready With Me videos, the social media mogul soon became known and loved for her friendly personality that had users feeling like they were dishing on every detail of their life with a long-time pal.

Soon enough, fans couldn’t stop gushing about their new ‘best friend.’

And while her videos seem mundane, that’s exactly why users are so enthralled with her.

They see as her the effortlessly stunning friend who just throws on makeup five minutes before class and runs out the door – and yes, still looks glam.

And her natural authenticity shines even when she discusses the work she’s had done on her body.

Alix frequently shares videos detailing her experience undergoing a breast augmentation as she shares that she doesn’t want to set an unrealistic standard to those who look up to her.

The beauty has been transparent about her struggles with acne, friendship, relationships, depression, anxiety and many other everyday realities that come with being a young social media icon.

Her candid persona has been a big reason she went from having less than one million followers to nearly four million.

According to a study from celebtattler.com, Alix gained 661,000 followers in just one month.

On November 18, Alix had 893,000 followers on the video-sharing app. One month later, she had 1.5 million.

Nearly three months later, the star boasts 3.7 million.

Her account has blown up and she averages a whopping 35,527 new followers everyday.

A spokesperson for celebtattler.com said: ‘New analysis shows that Alix Earle became popular in mid-October, with her following growing swiftly through these winter months.

‘People all over the world are being influenced by Alix’s makeup routine, clothes and lifestyle. With this rapid trajectory, in 2023, Alix could be on the path to skyrocketing growth.’

The Alix Earle effect: How the 22-year-old sparks major brands to sell out with her videos

Alix has perfected the illusion of a real-life friendship that her fans feel with her, prompting products to sell out within minutes of seeing her videos.

‘Because she feels like your cool best friend, you feel like you know her, and that means you’ll be loyal to her,’ Samantha said in a TikTok, detailing how Alix has mastered the cool best friend effect.

Between her Get Ready With Me videos and the videos where she dishes on her top purchases, users can’t get enough.

A huge part of the allure of her videos seems to be that she is conventionally attractive, causing users to strive to achieve her beauty routine.

Her videos have become so iconic that every fan has flocked to the store to purchase the next Alix recommendation.

Some of the influencer’s go-to products – like the Drunk Elephant Bronzing Drops – have even sold out due to her effect.

Alix’s lash routine – which consists of the waterproof Too Faced Better Than Sex mascara and the Benefit Roller Lash mascara – can be found all over TikTok, with hundred of users sharing videos of themselves using the same products Alix uses in hopes of getting one step closer to becoming exactly like their virtual bestie.

Fan Diana Kirk raked in the benefits of being a loyal fan to the social media mogul as she was gifted a Dyson Airwrap – a staple in Alix’s beauty routine – after posting a video detailing the 22-year-old’s influence.

‘You guys literally don’t understand, I literally buy everything Alix Earle recommends,’ Diana says at the beginning of her video.

Next, the dedicated fan shows off all of the products the influencer has persuaded her into purchasing.

‘The mascara duo, the Maybelline Fit Me for contour, the Benefit brow set, this hair mask, the Tarte palette, the makeup remover she uses, the Kylie bronzer, the brush she uses for foundation, the hair wand she uses when she’s not using the Dyson because I can’t afford the Dyson, this BB cream she uses when she’s going to class, the Olaplex hair oil, the workout set she uses, her workout essentials, the makeup mirror she uses, and I even found the makeup headband she uses.

‘Honestly, like I’m so embarrassed, this obsession is going too far, but I love you Alix, thanks for making me feel beautiful,’ Diana said at the end of her video.

Alix reacted to Dian’s video and revealed she wanted to gift her super fan the Dyson because [My fans] are just so sweet and I couldn’t do this stuff without you.’

Days later, Diana’s Dyson came in the mail and Alix’s followers went up.

The star’s videos have become so iconic she has partnered with major brands like GrubHub, White House Boutique, Tarte and Alix even scored a collaboration with Selena Gomez to help advertise Rare Beauty.

And she doesn’t partner with celebs, she hangs out with them too.

The star has been open about hanging out with both Selena Gomez and even attended Miley Cyrus’s NYE party.

And although her fans are truly devoted, her online presence doesn’t come without criticism.

She recently was the center of controversy when she recommended a hair oil from Mielle Organics, a company whose products are intended for Black hair.

The Black-owned hair brand’s Rosemary Mint Scalp & Hair Strengthening Oil sold out within a matter of minutes following Alix’s recommendation, prompting Black women to note that the influencer was leaving them with fewer options.

‘Our black section is already small. Don’t sell out our stuff and our makeup as well,’  one TikTok user commented.

Following the controversy, the brand announced it would join P&G Beauty to give more access to Black communities.

Despite the criticism, Alix’s fan base remained loyal and proved that the New Jersey native would continue to dominate social media.

 A relationship for the books and for a chance for fans to show their loyalty! Alix’s followers flood her with support during her on and off relationship with a Yankees star