Selena Gomez pulled her best smoldering stare in a glamorous new Instagram selfie from her Rare Beauty event in New York this week.

The 30-year-old pop act accentuated her unmistakable features with makeup including a slick of scarlet lipstick.

She was spotted arriving at the fete in head-to-toe black, warding off the northeastern chill in a possibly faux fur coat as she swung by the fete.

Her shimmering black blouse, which matched her sleek flared-hem trousers, plunged to betray just a trace of décolletage.

Accessorizing with a simple leather handbag, the Only Murders In The Building star lent the look a touch of glitz with earrings.

Earlier that day she glowed as she plugged a spate of products from Rare Beauty in a new TikTok posted Wednesday.

The Come And Get It singer hinted at her cleavage in a plunging white top, gathering her luxurious dark locks back into a single braid.

She applied some of her soft pinch tinted lip oils and showed them off with a smile for her more than 57 million followers.

Her latest social media post comes amid a swirl of rumors that she is romantically involved with Zayn Malik of One Direction fame.

Adding fuel to the fire, Selena was spotted last week stepping out to dinner in New York City with Zayn’s personal assistant Taryn Zimmerman.

As the new conjecture about Selena and Zayn began to swirl, a source told Page Six that the pair previously had a brief dalliance a decade ago.

The insider claimed that Zayn and Selena briefly had a ‘thing’ while her close friend Taylor Swift was dating his One Direction bandmate Harry Styles.

Taylor and Harry embarked on a whirlwind romance from late 2012 until January 2013, after which she wrote multiple songs that were thought to be about him.

Last week Selena and Zayn found themselves at the center of wild speculation that they are carrying on a romantic relationship.

TikTok user Klarissa Garcia posted a viral video in which she claimed a friend of hers is a hostess at a restaurant where Zayn and Selena dined together.

Klarissa then showed a screen-grab of her friend’s WhatsApp messages claiming that she saw the pop stars kissing at the eatery.

‘Tell me how Selena Gomez And zayne Just walked into [redacted] Hand in hand Making out And I seated them,’ read a breathless string of texts.

Selena, who is a longtime pal of One Direction’s Niall Horan, is one of the only 18 people Zayn follows on Instagram.

DailyMail.com has reached out to representatives for Selena and Zayn for comment.

The new spate of dating rumors has sent the fans into a tizzy online, where they  have been excitedly posting their reactions.

Some TikTok commenters exclaimed: ‘Is this true???? Please tell me it’s true,’ ‘She deserves all the happiness in the world,’ ‘I love this for her,’ Ooooooo!!! I really hope this is true!!!’ and ‘It’s giving the best comeback.’

Others however were less enthusiastic, including one who brought up Zayn’s supermodel ex Gigi Hadid and wrote: ‘Nooo Gigi likes her and she comments on her post and likes her pictures. Girl code.’

An old red carpet video from 2010 has resurfaced in which Selena was asked which One Direction member she would kiss and she giggled: ‘Zayn.’

Selena has a storied history of dating her fellow pop stars, including her teenage sweetheart Justin Bieber and The Weeknd.

Justin and Selena had a whirlwind on-off romance that fell apart for the final time in 2018 – months before he tied the knot with Alec Baldwin’s niece Hailey.

The month after Justin married Hailey, Selena reportedly suffered a breakdown connected to her lupus and entered treatment for her mental health.

A day after news broke of Selena’s alleged breakdown, Justin was spotted looking anguished as he sat in his car beside Hailey.

The Weeknd, whose real name is Abel Tesfaye, dated Selena for several months in 2017 during one of her off-periods from Justin.

Zayn meanwhile had his own rollercoaster off-and-on romance with Gigi Hadid, with whom he shares a two-year-old daughter called Khai.

News of their latest breakup went public in October 2021 amid Zayn’s explosive falling-out with Gigi’s reality star mother Yolanda Hadid.

Zayn and Yolanda had an altercation that September, and though he denied claims he was physically violent, he pled no contest to four harassment charges.

He was barred from contact with Yolanda or the security guard who saw the spat, and had to complete an anger management course and 360 days probation.

The fracas reportedly started when Yolanda entered Gigi and Zayn’s Pennsylvania home without Zayn’s permission while Gigi was in Paris for work.

Zayn was accused of pushing Yolanda into a dresser and calling her a ‘f***ing Dutch s***,’ demanding she keep away from the baby.

It was also claimed he called Gigi and said: ‘Strap on some f***ing balls and defend your partner against your f***ing mother in my house.’