Selena Gomez announced the launch of her makeup line Rare Beauty on Tuesday.

The 27-year-old pop star made the big reveal in Twitter with a heartwarming ad that showed her trying on makeup with her girlfriends.

‘Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just wanna be me,’ she declares in the new commercial.

‘I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness.’

She added: ‘You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.’

Selena and her pals were seen laughing with each other and warmly complementing one another while trying on different makeup products.

‘Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Here’s a tiny sneak. There’s more to share AND I can’t wait,’ she tweeted with the ad.

Rare Beauty comes a decade after Selena branched out into the fashion business by launching her clothing line Dream Out Loud.

Selena recently revealed to NPR that she was ‘a victim to certain abuse’ during her turbulent on-off relationship with fellow pop star Justin Bieber.

When asked if she was referring to ’emotional abuse’ she shared: ‘Yes, and I think that it’s something that – I had to find a way to understand it as an adult.’

Selena added: ‘And I had to understand the choices I was making. As much as I definitely don’t want to spend the rest of my life talking about this, I am really proud that I can say I feel the strongest I’ve ever felt and I’ve found a way to just walk through it with as much grace as possible.’

She and Justin were teenage sweethearts but had their last breakup in 2018, months before he had a courthouse marriage to Hailey Baldwin.

The month after Justin married Hailey, Selena reportedly suffered a breakdown connected to her lupus and entered treatment for her mental health.

A day after news broke of Selena’s alleged breakdown, Justin was spotted looking anguished as he sat in his car beside Hailey.