Leni Klum and Mom Heidi Klum TWIN In New Lacy Lingerie Campaign

Model Heidi Klum and her daughter Leni Klum are teaming up once again for another Intimissimi campaign.

Although the two have faced backlash the first time they modeled for the Italian lingerie brand, they received a warmer reception after they were splashed across billboards in Germany to promote the new campaign earlier this summer.

Now the mother-and-daughter duo have teamed up for a brand new campaign that they shared with their millions of Instagram followers on Tuesday morning.

Model Heidi Klum and Daughter Leni Klum, 19, Twin In Lacy Lingerie

On Tuesday morning, the “America’s Got Talent” judge shared two posts that featured her and her daughter posing for a new Intimissimi collection.

“Our new campaign for @intimissimiofficial is out now! Explore the new collection now online and in all Intimissimi stores!” she wrote in the caption in both English and German.

She followed it up with another post that featured her posing by herself in purple lingerie.

She dropped three purple heart emojis in the caption of this Instagram post as she tagged the brand to promote their new ad. Like most of her Instagram posts, comments remained disabled.

Leni also took to Instagram to share one post that featured her and her mother posing together. Fans who swipe through the carousel can also see a photograph of her posing in sheer black lingerie and a two-piece pink lingerie snap. In the last photo, she is also wearing a floral robe that hangs loosely from her elbows.

Unlike her famous mom, Leni does not disable comments on her Instagram page, allowing the Intimissimi brand to drop three red heart emojis in the comments. “A DOLL,” one fan exclaimed. “You are beautiful like your mom,” another follower gushed. “If I say so, you look great,” a third fan chimed in.

Unfortunately, not everyone was a fan of their new campaign. Many users commented that the photos looked “too photoshopped” and complained about how edited Leni’s hair looked in the second photograph. Other users insisted that it was still “weird” to see a mother and daughter posing together in lingerie, even for an ad.

Heidi Defends Their Controversial Intimissimi Lingerie Ads

Although not everyone is a fan of the duo’s lingerie ad, Heidi Klum told the Daily Mail that she was “proud” of her daughter and how “proud” she is of her daughter pursuing her dream to be a model.

“It’s been fun to shoot together,” she told the outlet. “To do photoshoots together with her and just to see how she’s just very comfortable and also comfortable around me even when we’re doing underwear shoots or something like that.”

“It makes me proud that my daughter is super comfortable in her skin also in front of me and around me because not every kid is in the world,” she continued. “So, I love that we have this beautiful relationship.”

In an October 2022 interview with People magazine, Leni Klum revealed that she had a lot of fun spending the day with her mother to film the ad. “My mom and I are just completely comfortable around each other and we were dancing around the whole day. That was what we had to do, and we do that anyway, so it just fit right. It was just such a fun day,” she said at the time.

Even though she is going to college in New York City for interior design, she is also pursuing a career as a model at the same time. “At the beginning, I didn’t even think of doing runway — and now I love it. I want to do more. I don’t think, and I never thought this, that you need to be a certain height or you need to look a certain way,” she said. “I don’t think there should be a certain standard, especially when it comes to height.”

“If you have a passion to do something, you should go for it. I’m 5-ft.-4-in., and I have a passion for modeling,” she continued. “Just like someone who is six foot who has a passion for modeling, we should both be able to follow our passion and do what we love, so I’m really
glad that everything’s changing.”

She also commented on the “nepo baby” discourse, saying, “I did get help starting off, and I know that people would dream to start off with what I had. I’m so grateful that I’ve been able to take what was gifted to me by my mom. But I am doing the work and putting in the time. Now I’m working on my own, traveling alone, going to school. My mom and I just have the same love for the same thing.”